Loyalty programs / systems a company’s revenue generation tool

Maximizing profits at low operating costs, dedicated, faithful employees, working for the company over the years, is the dream of every entrepreneur. Opposite these needs comes a business solution in the form of loyalty programs / systems that are comprehensive, effective support for each company.

What are loyalty programs / systems and how they work?

Loyalty programs / systems are long-term, positive marketing activities whose main goal is to build and maintain long-term relationships with the client or employee most beneficial to the company.

Each company tries to implement its loyalty program a bit differently. Some award points for the purchase of goods, which are later exchanged for prizes, others grant discounts or rebates and give the opportunity to participate in a lottery with prizes. Properly selected and adapted to the nature of business, the program, the loyalty system, increases the sales of goods and services in a given company and generates the right amount of revenue, also contributing to the acquisition of a new customer for the company. And finally, it rewards the commitment of the customer who buys the company’s goods and services. It also allows the company, through appropriate motivation, to maintain a team of effective and loyal employees, because rewards are also provided for them. Some companies use loyalty plastic cards, some use mobile applications etc.

Loyalty programs are targeted at various market sectors, for example B2B (cooperation between companies) and B2C (end customer) and in the form of incentive programs for employees. B2B loyalty programs operate through sellers and intermediaries. They build marketing, among others, in groups of sellers, wholesalers and distributors. They rely not only on the catalog of prizes, but also on commercial and advertising support, trainings and events.

The goal of loyalty programs aimed at individual customers is to build and promote the brand of a given company in the minds of potential customers, and in the further part of the increase in real sales and creation of long-term relationships with the client.

Loyalty programs / systems targeted at business customers serve to maintain business relationships.

In contrast, loyalty programs for employees not only motivate a team or department in a given company, but also a single employee. They encourage him to be active. They reward his ideas, commitment and creativity. They are implemented in the form of competitions and quizzes, where a specific result, the business objective is rewarded.

Loyalty systems that promote punctuality, timeliness, employee’s work experience, effectiveness of decisions, ingenuity, work time management in the company and tasks performed serve a different function than loyalty programs.

When writing about loyalty programs, one should mention their important element, that is plastic loyalty cards that allow joining a given program, a company, a shop or a specific customer. Plastic loyalty cards are personalized, but it is thanks to them that we can receive discounts,use promotions or collect points.
These cards build a permanent relationship between the client and the company and contribute to the recognition of its preferences, and this translates into a specific profit for the company. The company can obtain custom loyalty plastic cards from manufacturer or supplier. They can be individually configured, eg with the selected type of substrate, printing, digital information carrier or a form of security eg micro print, hologram etc.