Fragrance cards – an investment that pays off

The huge role that smell plays in our purchasing decisions has been increasingly appreciated by marketing experts. This sense is one of the most primal that we have. It has already developed in simple organisms millions of years ago, to provide information about chemical substances in our environment and it was of great importance for the survival of our species. No wonder we trust it even more than other senses. This fact has been confirmed by the latest research.

Surprisingly, smell of a product influences our purchase decision even when it seems that it should not matter at all. For example, one of well-known and popular cosmetic companies wanted to launch a rejuvenation anti-wrinkle cream at the Europead market. The product itself was very well made, quality product in attractive design packaging. The company had allocated a considerable budget to promot that product, which was undoubtedly great support for sales. Never less the product had very low interest, despite its versatile advantages upon its competition. The manufacturer decided to conduct extensive marketing research to find the reason for this. In result, it turned out, that clients despite initial interest, suspand from buying the product, because of its fragrence that they definitely did not like. It didn’t even matter that the fragrance had come from natural ingredients used in production, and they ability to rejuvenate clients’s skin, giving it a youthful appearance. The odd thing was that the customers had been informed about this fact by members of the sales team and although the product met all their expectations, a factor seemingly irrelevant from the user’s point of view, yet it has determined the consumer’s decision.

The latest technology of plastic card production takes advantage of this fact and fills gap existing on the market by creating special business scented plastic cards with different fragrances and aroma. That fragrance intuitively evokes associations with a given industry. The idea turned out to be a true success story. Because this solution is a really rare innovation on the plastic card market, very few manufacturers have abilities to produce such fragrance cards. There is a good chance, that having such a company’s card, we will definitely make you stand out from the competition, what is the primary goal of every business.

You can build a strong impression almost immediately, and strengthen a positive image in the eyes of your clients. More than 90% of people, when they are presented a choice, will choose food that refers to positive associations in their mind instead of one with no smell at all. The delicate scent of lavender will give us a sense of freshness and purity before a seller will even open his mouth. And the smell of freshly ground coffee at the morning gives more than just a nice feeling of comfort, but it naturally presents company’s products showing their unique quality and authenticity. Who we trust more than our own nose?

List of smells